Off The Wall #1: Uneeda Biscuit – Lewiston, ME

For the past few months I have become obsessed with photographing old and fading painted signs on brick walls. Pre-obsession, I’d head into places like Boston, New York, or San Francisco and keep an eye out for standard fare such as the Bunker Hill Monument, Central Park, or the Golden Gate. Now my eyes go right to the brick walls of the older buildings in search of a gem of faded grandeur. While I’ll try to spare you the more mundane details of my discoveries, I figured I’d share some of the highlights.

On a recent trip to watch Scout’s lacrosse game against Gould, I passed through Lewiston, Maine. (BTW, The old industrial towns are gold mines for this kind of thing.) Approaching the middle of town, I came across this beautiful advertisement for Uneeda Biscuits. Remember them? Maybe this will jog some memories out there: “Lest you forget, we say it yet, Uneeda Biscuit.”

If you’ve got any classic examples in your hometown, let me know!

Onward, Malcolm Gauld